YouTube is one of the largest online platforms, with more than 2.7 billion monthly active users worldwide. It has become a space where people can share their creativity through videos on topics like gaming, music, education, comedy, and daily life.
Among all creators, MrBeast, whose real name is Jimmy Donaldson, holds the title of the number one YouTuber. He has more than 443 million subscribers and earns over $85 million each year from his content and businesses.
This article explores the top 15 YouTube creators who have built massive fan bases and changed how people enjoy entertainment online.
Who Is The King Of YouTubers?
The current king of YouTube is MrBeast, also known as Jimmy Donaldson. He holds the record as the most-subscribed individual creator on the platform, with over 443 million subscribers as of 2025.
MrBeast became famous for his unique mix of entertainment, extreme challenges, and acts of generosity that often involve giving away large sums of money, cars, and even houses.
Beyond YouTube, he has expanded his empire with successful ventures like Feastables (a snack brand) and MrBeast Burger (a global virtual restaurant chain). His influence continues to grow, making him the undisputed leader and trendsetter in the world of online content creation.
Top 15 YouTube Creators
Here are the biggest YouTube channels ranked by subscriber count. These creators have mastered the art of engaging content that appeals to millions of viewers worldwide. The subscriber numbers show just how powerful these digital influencers have become.
| Rank | Channel Name | Content Category | Subscribers (millions) | Link |
|---|---|---|---|---|
| 1 | MrBeast | Entertainment/Philanthropy | 443M | Here |
| 2 | T-Series | Music | 304M | Here |
| 3 | Cocomelon – Nursery Rhymes | Children’s content | 198M | Here |
| 4 | SET India | Entertainment | 187M | Here |
| 5 | Vlad and Niki | Children’s content | 146M | Here |
| 6 | Kids Diana Show | Children’s content | 137M | Here |
| 7 | Stokes Twins | Comedy/Vlogs | 131M | Here |
| 8 | Like Nastya | Children’s content | 130M | Here |
| 9 | 김프로KIMPRO | Entertainment | 122M | Here |
| 10 | Zee Music Company | Music | 121M | Here |
| 11 | WWE | Sports entertainment | 111M | Here |
| 12 | PewDiePie | Gaming/Commentary | 110M | Here |
| 13 | Goldmines Telefilms | Movies / Dubbed content | 107M | Here |
| 14 | Sony SAB | TV Shows / Comedy | 104M | Here |
| 15 | BLACKPINK | Music | 99M | Here |
Subscribers Source: YouTube
Let’s take a closer look at each of these top YouTube creators. We’ll explore what makes their content special and how they built such large audiences on the platform.
1. MrBeast
Jimmy Donaldson (MrBeast) joined YouTube in 2012 and transformed from a gaming content creator to a philanthropy-focused entertainer.
He gained fame through stunts like counting to 100,000, giving away massive cash prizes, and creating real-life versions of popular shows like “Squid Game.”
He expanded his empire with multiple channels in different languages and business ventures such as MrBeast Burger and Feastables chocolate bars. He holds numerous YouTube records with most views in 24 hours and the most subscribed individual creator on the platform.
2. T-Series
T-Series created a YouTube channel in 2006 and has grown into India’s largest music record label and film production company on the platform.
It was founded by Gulshan Kumar and offers Bollywood music videos, film trailers, and song clips that appeal to India’s massive population and the global Indian diaspora.
T-Series gained international attention during its 2018-2019 subscriber battle with PewDiePie. The channel uploads multiple videos daily featuring top Indian artists and actors. It is primarily for Hindi-speaking audiences but also includes regional language content.
3. Cocomelon – Nursery Rhymes
Cocomelon started on YouTube as “ThatsMEonTV” before rebranding. This channel creates colorful 3D animations of classic nursery rhymes and original children’s songs featuring a family with baby JJ as the main character.
Parents appreciate Cocomelon for its educational value and ability to keep young children engaged. The channel’s consistent upload schedule and high production quality helped it grow to nearly 200 million subscribers.
Cocomelon has expanded beyond YouTube with Netflix shows and merchandise. Popular worldwide, it targets children under 5 and their parents, with simple stories that teach basic concepts, values, and social skills.
4. SET India
SET India is Sony Entertainment Television’s official YouTube channel, which was launched in 2006. The channel uploads clips and full episodes from popular Indian TV shows, including reality competitions like “Indian Idol” and fiction series like “CID.”
SET India serves viewers who want to catch up on missed episodes or watch highlights from their favorite programs. This channel primarily targets Indian audiences who enjoy Hindi-language entertainment in India and abroad.
Its success comes from existing television content for digital platforms. The channel continues to grow as more Indian households gain internet access and shift to online video consumption.
5. Vlad and Niki
Vlad and Niki started in 2018 and features two Russian-American brothers, Vlad and Niki, who star in vibrant, high-energy videos filled with imaginative play. The channel blends real-life adventures, pretend play, toy unboxings, and fun challenges, often with dynamic sound effects and animations.
Their charm lies in the chemistry between the brothers and the polished, creative storytelling. It’s fun, repeatable, and always kid-friendly.
The channel targets children aged 3-8 and their families, combining energetic play with family-friendly stories. It also offers content in multiple languages to connect with audiences worldwide.
6. Kids Diana Show
Kids Diana Show launched in 2015. It features Ukrainian-American child star Diana and her brother Roma. This family channel presents colorful, scripted play scenarios in which Diana engages in pretend play, unboxes toys, and goes on adventures.
The videos use simple narratives that appeal to young children worldwide, often incorporating moral lessons and educational elements. Despite featuring non-English speaking children, the channel uses visual storytelling that transcends language barriers.
Kids Diana Show has multiple channels in different languages. Its main audience includes children aged 3-10 and their parents who are looking for family-friendly entertainment.
7. Stokes Twins
The Stokes Twins launched their channel in 2017, quickly rising with comedy sketches, challenges, and pranks. They target a young, global audience, regularly posting trending content and collaborating with fellow creators to keep their videos fresh and engaging.
They create content for a worldwide youth audience drawn to lighthearted, relatable humor. Their videos turn everyday moments into entertaining, playful stories.
By staying current with trends and teaming up with other creators, they keep their content fresh and grow their reach, all while showcasing their genuine sibling bond.
8. Like Nastya
Like Nastya launched her YouTube channel in 2016 and quickly became one of the most recognizable faces in children’s content. Run by her parents, the channel features Nastya exploring everyday experiences through pretend play, travel, storytelling, and bright, engaging visuals.
The channel’s global reach comes from its ability to tell stories without relying heavily on language. With expressive visuals, catchy music, and simple themes, the videos easily connect with young viewers across different countries and cultures.
Its primary audience includes children aged 3–8 and their parents, with a focus on safe, educational, and family-friendly content.
9. 김프로KIMPRO
KIMPRO is a Korean YouTube channel that began in 2019, built slowly through sharp observations and consistent, relatable content. Known for its witty take on everyday life, the channel uses dry humor to explore topics like work culture, social awkwardness, and daily routines in Korea.
Instead of flashy edits, the videos focus on subtle humor and clever pacing. 김프로’s unique delivery and minimalist style appeal especially to young adults and office workers who see their own lives reflected onscreen.
What makes them stand out is its ability to turn ordinary moments into quietly hilarious commentary. It’s a slice-of-life channel with sharp insight and a distinct, understated charm.
10. Zee Music Company
Zee Music Company launched its YouTube channel in 2014 as the music division of Zee Entertainment Enterprises. The channel mainly features music videos from Bollywood films, original non-film songs, and lyric videos.
The channel targets Indian audiences both in the subcontinent and the global diaspora. Zee Music Company competes directly with T-Series in the Indian music market, focusing on high-quality music videos with popular actors and singers.
They consistently upload trending Bollywood hits, and strategic partnerships with film producers secure exclusive music rights.
11. WWE
WWE (World Wrestling Entertainment) created its YouTube channel in 2007 to extend its television reach to digital platforms. The channel uploads match highlights, interviews, behind-the-scenes content, and exclusive digital-only segments.
WWE gained success on YouTube by offering free snippets of its premium content, drawing in both dedicated wrestling fans and casual viewers. The channel is a promotional tool for WWE’s television shows and pay-per-view events.
With viewers across North America, Europe, and India, WWE uses YouTube to maintain fan engagement between television broadcasts. Their short-form content strategy perfectly fits YouTube’s format, featuring dramatic moments and athletic highlights.
12. PewDiePie
Felix Kjellberg (PewDiePie) joined YouTube in 2010, and his following is through gaming commentary videos. The Swedish creator became famous for his animated reactions and commentary while playing horror and indie games.
PewDiePie evolved his content to include comedy skits, meme reviews, and commentary on internet culture. He held the title of most-subscribed individual creator for many years until his famous rivalry with T-Series in 2019.
Despite controversies, PewDiePie maintains a loyal fanbase primarily consisting of teens and young adults worldwide. His candid personality and ability to adapt his content have kept him relevant for over a decade in the ever-changing YouTube world.
13. Goldmines Telefilms
Goldmines Telefilms is a popular Indian YouTube channel known for dubbing South Indian films into Hindi and making them widely accessible. Launched in 2012, the channel gained traction by consistently uploading action-packed, mass-appeal movies that resonate with a broad Hindi-speaking audience.
With a mix of blockbuster hits and regional gems, Goldmines grew by localizing content smartly. Bold thumbnails, dramatic titles, and frequent uploads keep viewers hooked.
Goldmines stands out by bringing big-screen entertainment to YouTube. It’s a go-to channel for fans of dubbed movies and high-energy storytelling.
14. Sony SAB
Sony SAB launched its official YouTube channel in 2014, growing steadily by bringing its popular TV shows to the digital space. By uploading full episodes and clips from fan favorites like Taarak Mehta Ka Ooltah Chashmah, the channel quickly built a loyal online audience.
Focusing on comedy and relatable family stories, they connects with viewers of all ages. Regular uploads and well-edited content keep fans engaged and coming back for more.
What sets Sony SAB apart is its clean humor and feel-good storytelling, offering comforting entertainment that suits the viewing habits of Indian families on YouTube.
15. BLACKPINK
BLACKPINK, the K-pop girl group, consists of members Jisoo, Jennie, Rosé, and Lisa, who post music videos, performance videos, and behind-the-scenes content.
They received global fame through visually stunning videos with catchy music that blends Korean and Western pop influences. The group holds several YouTube records, including the fastest video to reach 100 million views.
Their fashion, choreography, and multilingual appeal have attracted fans (called “Blinks”) from Asia, North America, Europe, and Latin America.
Average Revenue Of YouTube Top Creators
Top YouTube creators earn money through multiple streams, including ad revenue, sponsorships, merchandise, and business ventures.
The highest earners, like MrBeast, now pull in $85 million+ yearly from content, brand deals, and businesses, while many in the top 10 tend to earn between $50 million and $80 million annually. Revenue varies widely depending on niche, audience demographics, and engagement.
For creators expanding to other platforms, tools like the TikTok money calculator help estimate potential earnings across social media channels.
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Conclusion: MrBeast – The King Of YouTube and The Power Of Top Creators
YouTube remains the ultimate platform where creativity and consistency fuel massive success. The top 15 creators represent diverse strategies from MrBeast’s viral challenges and T-Series’ music dominance to family favorites like Cocomelon and Kids Diana Show.
These channels demonstrate why millions of viewers worldwide consistently return for engaging, high-quality content that drives trends and shapes the future of digital entertainment.
Start exploring these channels today to discover why millions of viewers can’t get enough of their content.
FAQs
MrBeast (Jimmy Donaldson) currently holds the title of most-subscribed YouTube creator with 443 million subscribers, surpassing all other individual creators and channels.
Success timelines vary greatly. Most top creators spent 3-5 years consistently uploading before breaking through, building skills, finding their niche, and growing their audience.
Successful creators combine consistency, authenticity, high production quality, trend awareness, and audience engagement. They adapt to platform changes while maintaining their unique voice and content style.
Professional creators typically use DSLR or mirrorless cameras, quality microphones, lighting setups, editing software like Adobe Premiere, and specialized equipment based on their content niche.
The YouTube algorithm has changed how creators make content by focusing on watch time, engagement metrics, and viewer satisfaction. Creators now prioritize keeping viewers watching longer with high-quality, engaging videos.
